Resources Library by ANA

Clearing the eMist

The paper focuses on issues associated with ethical behaviour and research on the internet. The authors note the reasons for increased interest in research on the internet and describe the link between ethical behaviour and research quality,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Ian Brace, John Pallister, Clive Nancarrow

September 23, 2001

Competitive intelligence on the Net

This paper examines the ways in which firms use the internet and its contents to conduct competitive intelligence. Due to the increased access to competitive data and the elimination of geographic boundaries, the internet raises new concerns about...

Catalogue: ESOMAR Net Effects 2001

Authors: Sylvia Long-Tolbert, Patrick E. Murphy

February 11, 2001

Redefining ethics in market research

This paper describes issues raised in a recent review of the Market Research Society of New Zealand's Code of Practice (based on the ESOMAR Code) with respect to its appropriateness for qualitative research. Qualitative researchers and social...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Ann Holway

November 1, 2000

Effective competitive intelligence techniques for industrial markets

In industrial markets one of the most challenging aspects of market and competitive intelligence processes is the actual collection of data information and intelligence as a basis for knowledge. Compared to consumer markets industrial markets...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Authors: Richard Beswick, Stefan Binner

Company: bms marketing research + strategy

March 1, 1999

Designing market research studies

In this chapter, we examine how market researchers set about designing market research studies. Market researchers will rarely be able to pursue their ideal’ design, so it is a process of compromise. Decisions have to be made about what degree...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: David Smith

September 1, 1998

Quality and ethics in market research and social research

Quality in marketing and opinion research is difficult to define, as it means different things to different people. To some, it means carrying out research studies in accordance with current best practice, using methodologies which are ‘state of...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Ivor Shalofsky

September 1, 1998

Introduction

ESOMAR’s mission is to promote the use of opinion and marketing research, for improving decision making in business and society, worldwide. This Handbook aims to promote the highest technical and ethical standards and, by doing so, builds on...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Juergen Schwoerer

September 1, 1998

Revisiting conjoint

The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Marcus Schmidt, Lene Hansen

Company: GfK

September 1, 1997

Relationship marketing= Ethical marketing

The premise of this paper is that relationship marketing should be equated with ethical marketing. That is, ethical concepts are at the root of long term associations between companies. The field of virtue ethics is especially appropriate to this...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Authors: Graham Wood, Gene R. Laczniak, Patrick E. Murphy

November 1, 1996